There’s almost nothing that Sydney Sweeney is leaving for fans to predict in her latest advert, baring it all for Novig, a sports prediction market site.
The ad — which was posted on X on Wednesday morning, just hours before the new NFL season was set to kick off with a Super Bowl rematch — features the Euphoria actress wearing little to no clothing, covering up using a wide variety of sports equipment.
“Think you know sports? Prove it,” Sweeney says in the ad while holding two footballs over her bare chest.
“Novig is just sports, so they wanted to show just sports,” she continues in the next shot while sitting naked, perched atop a basketball hoop, spinning a ball on her finger with her long, blonde hair covering her breasts.
Sweeney is then shown provocatively posing with equipment from several other sports, including tennis, soccer, baseball and hockey goalie pads.
She also jokes that while laying on billiards table that “you can’t trade this, I just look good here.”
“No betting on wars, on deaths or on politics,” she adds while lying on a locker room bench, balancing a soccer ball on feet. “Just you, good takes and sports.”
Novig describes itself as a “peer-to-peer sports prediction and trading app focused exclusively on sports outcomes rather than politics or pop culture. It currently isn’t available in Canada and can be used in only some “select” U.S. states.
What else has Sydney Sweeney done?
This is far from Sweeney’s first rodeo when it comes to controversy in media.
Her “great jeans” ad spots for American Eagle drew wide-spread criticism and she previously sold soap which was infused with her bathwater for Dr. Squatch.
The actress also recently attended the Armani beauty dinner alongside boyfriend Scooter Braun, going braless in a vintage gown from the designer’s 2000 Fall/Winter collection, according to People.
The gown’s fabric was sequined but sheer, showing off her nipples in certain lights.
Sweeney and Braun were first linked in September 2025, but the couple have come out hard, going Instagram official in May, and are now “in a committed relationship,” a source told People.
— with files from Denette Wilford