During the FIFA World Cup, who wouldn’t dream of seeing their name up in lights? Now, it’s possible for any fan attending a game — at a price.
FIFA is offering fans a chance to buy “Super Shoutouts,” which will see their name displayed on stadium scoreboards during matches at this summer’s tournament.
In a post on X on Monday, FIFA said that fans will have the chance to purchase packages for $110 per name per game.
“See your name on football’s biggest stage,” the FIFA World Cup official account posted.
“The FIFA World Cup 2026 Super Shoutout gives fans the chance to have their name and country displayed live in-stadium.
“Show your passion. Represent your nation. Be part of the FIFA World Cup.”
In the accompanying image, three dozen names were shown on a jumbotron, though it’s unclear how they will be displayed during actual matches.
The Shoutouts must be purchased at least three days before the match kicks off and currently only slots for group-stage matches are available via FIFA’s website.
It should also be noted that prices actually have been marked down from their original price of $138 each.
How does this compare to other sports?
The Toronto Blue Jays offer similar packages for jumbotron messages, but with two massive caveats.
While the price tag for a videoboard celebration during Jays game at Rogers Centre does cost more, fans are actually making a donation to the Jays Care Foundation and not sending money to the team.
The Jays version also is much more extensive than FIFA’s offering, allowing fans to write short, personalized messages instead of merely seeing your name displayed amongst a group.
The Maple Leafs and Raptors both allow fans to submit requests to have their names displayed on their birthdays, with the Buds also entering fans into a raffle for a Keg gift card.
Toronto FC also has a Name in The Game program, which allows any fan to enter a message on their website and have a chance to get it displayed during a match.
What other complaints has FIFA received?
With the World Cup just days away, the complaints from fans over the prices for just about everything FIFA related is a lengthy one.
Last month, FIFA has released its prices for parking. Fans that need to utilize accessible parking at Toronto Stadium (BMO Field) will have to pay $74.99 (which includes all fees and taxes), international soccer’s governing body revealed on Friday.
The accessible parking is located at Lot 2, which is to the south of the stadium.
FIFA also notes that all parking passes must be pre-purchased through their site and that “a valid match ticket is required to complete the purchase.”
Ticket prices have been a constant source of frustration for fans since they went on sale, thought the cost of seats have fallen from their dramatic highs in recent weeks.
FIFA also briefly banned fans from bringing water bottles into stadiums during games, though it reversed course after much fan backlash.