Jutta Leerdam’s gold medal might not even be close to her biggest haul during the 2026 Winter Olympic in Milano-Cortina.
The Dutch speed-skating superstar could be raking in roughly $1 million US for simply unzipping the front of her uniform post-race.
According to one advertising expert, Nike — whose sports bra was on display as Leerdam celebrated her in the 1,000m speed skating event last week — could be forking over big bucks to the blonde beauty.
After winning the event last Monday, breaking the Olympic record in the process, Leerdam unzipped her racing suit to show off the white Nike undergarment as she cooled down after the tough race.
As the image of the emotional Leerdam went viral, Nike posted an image of her celebration on the company’s official Instagram account — which boasts nearly 300 million followers.
According to Fredereique de Laat, founder of Branthlete — a marketing agency specializing in female athlete advertising — the 27-year-old Dutchwoman could be heavily compensated through her brand deal.
“With Nike, I suspect you’re looking at a figure of over a million,” de Laat told Dutch newspaper AD.
Meindert Schut, editor-in-chief of the business magazine Quote, also said that Leerdam could earn around one cent per follower and sponsored Instagram post.
With 6.2 million Instagram followers on her own, that means Leerdam could stand to earn roughly $100,000 per post featuring Nike.
Dutch retailer also gets in on the hype
That’s not the only ad deal that could be paying off for Leerdam after her big win, either. In fact, it was her tears of joy that could earn her a nice payday from Dutch retailer Hema.
“Water-resistant, even with tears of joy,” the ad posted on Instagram read.
“We totally get it @juttaleerdam. We were also crying a tear on the couch. What a global achievement by the Dutch skating ladies!” the caption said.
Despite receiving some scathing criticism heading into the Olympics after opting to fly private to Milano-Cortina, Leerdam has been one of the biggest stars of the Winter Games.
What is her fiancee Jake Paul up to?
With fiancee Jake Paul watching from the stands, Leerdam not only won gold in the 1,000-metre race, but also captured silver in 500-metres.
Paul, the YouTube star-turned boxer, was seen crying tears of joy himself after Leerdam won gold.
“Man, words can´t even describe it. It’s the greatest feeling (of) anything I’ve ever witnessed, to be honest,” he said after the event. “Just the amount of hard work that goes into it.
“Like 99.9% of people will never understand. And she pulled it off, under the most amount of pressure ever.”